Anna Collier, Fraud Lead at Marshmallow, shares experience of entering high-risk markets through joining a comparison site, and how Marshmallow used link analysis to manage the risk.
Highlights:
This webinar will be useful for merchants where spending habits are not typical and it can be more of a challenge to understand the end-user, such as gambling providers, subscription services or dating services.
Attendees will learn techniques for link analysis to avoid selling to high-risk users and therefore reduce costs.
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