Promotion, voucher and supplier abuse has skyrocketed for merchants across industries. Wanting something for nothing isn’t unheard of, but what’s encouraging this brazen behavior?
Ravelin’s CPO, Mark Barlow, reveals the latest tactics used by fraudsters and opportunistic customers. He outlines the steps you can take to keep genuine customers, discourage abuse and prevent fraudsters.
Mark is joined by Ravelin Data Scientist, Viktoria Csink, who walks us through specific cases to demonstrate how to spot the telltale signs of fraud and abuse.
- Why regulation, silos and economic downturn are driving this bad behavior
- The method deployed by fraudster and opportunistic customers across industries
- How you can stop abuse to drive up customer lifetime value, payments and profitability